A Young Company With Giant Steps

The world of movie making is a very harsh world where small production companies with new ideas find it very difficult to survive, because when it comes to funding and producing daring films that might cause some controversy, or projects that offer a very different or broader perspective than the one that the market was expecting in the world of cinema, many production companies would rather back off and play it safe.

Companies and People do not like to take risks, but they rather take small steps towards their desired path, but every now and then you stumble upon a company that was daring enough to go with projects that can truly make a change in the world of cinema and economic perspectives. projects that are promising and that can go far making big steps in the film industry. and this is exactly what Adamz Production is recently doing …

Why? What are the things that made this small company move on a fast paste to success?

The First of Adamz Production films were filmed in Syria in the middle of the war. The film itself captured the complexity of the situation there, while focusing on the joy of living and the struggles of normal people even in the middle of the nightmarish scenes. “We always wanted to show the tough cycle of violence and the truth of how the people are living there, we did our best to show all the perspectives that represent the scenes there on the ground. “Says Rehab the CEO of Adamz Production.

Three films are being produced by Adamz Production every one of them represents a certain vision.
Established in 2014 and although it is still young compared to the giant Production companies, Adamz Production kicked off with an immediate success when it produced “waiting for the fall” a film by director Joud Said that was screened in several festivals and took best movie in the 37th Cairo Film Festival 2015. The film was accepted and screened at the following festivals: Genève, Amsterdam, Australia, Montreal, UK and finally in Delhi International Film Festival the film showed the world how 18 million Syrians still live in Syria and how their dreams and hopes will build up again, with each stone of the destroyed cities.

“It all started with an investment in a camera, my precious one, the Red Epic “said, Rehab Ayoub the CEO of Adamz Production. “ I simply dreamed of making movies, it was a passion that started gradually to turn into reality. Being on my own was scary but it all vanished after I have read the first scenario of my first Film” Waiting for the fall” the film focused on a group of women from different religious backgrounds in Syria that made a team of volleyball and dreamed of winning the cup while struggling against the unforeseen currents that tried to tear their friendship apart. This long featured film received a lot of praise yet in truth it was a small step that made bigger larger more daring projects possible…

Recently Adamz Production expanded with PR and connections, in spite the complexity of the market it managed in time to carve a niche of its own building an original identity. the company declared that it’s next long feature film “Rain of Homs” in its final stages of editing. The film itself is a masterpiece that focuses on civilians stuck in a church under heavy bombardment trying to survive the siege of Homs. This film has been filmed in the middle of war torn Homs and the story itself is shocking, it shows simple small moments and people trying to bond in the middle of a siege while trying to survive extremism, famine and their own fear of each other. The film itself is a celebration for life and diversity. This film is recently seeking co-production funding and it will soon see the lights. “we have received several offers to co-produce yet we didn’t decide yet since we prefer to explore the options that Dubai International Film Festival 2016 attendees have, before we make that decision” declares Rehab “we are also working on funding co-production opportunities with our third movie, it’s in its early stages we just started filming.  All perspectives are looking very promising.

The third movie’s title has been announced already “The Road to Heaven” after a lot of research the script is done. the film itself follows several stories that are well knotted representing the path of several Syrian citizens that were victims of violence and were forced out of their homes. yet every one of them took a different path hoping it will be the path towards solace:

GOING BACK HOME: Ziad, an Arabic teacher, after suffering a terrible family loss decides not to move out of Syria but back to where he was born hoping he will find some solace in the memories of the past yet when the past and the future collide Ziad must face several of his demons on his road.

THE PATH OF THE SEA: Rama (Ziad’s daughter) who was seeking a solution for her husband’s blindness decided to take the path of the sea risking it all for the sake of a better future abroad,

THE PATH BY LAND: Ziad’s eldest daughter and several other citizens decided otherwise judging the path by land is the best road to take hoping they will do better as refugees in other countries so they venture towards neighboring countries hoping that their decision was the right one. The film focuses on their journeys and their daily struggles trying to fight with a will to live against the odds of fear, chaos, war and destruction. For whatever path, they have decided to take, they believed that they will end eventually on “The Road To Heaven”.

When asked about future works Rehab answered: “We are very interested in Joint Venturing with different movie industries in the Middle East. We are recently communicating with Egyptian, Iraqi and Lebanese film writers and artists, our ambition has no limit and we are moving forward in a very stable way.

As for Dubai, International Film Festival things look very promising because the market itself tends to want films coming from Syria these days especially films that reflect different points of view. We hope that we will be able to Joint Venture with people who see well in both artistic and economic works. Personally, I have no fear of failure at all, quite the contrary our links are growing stronger and we are looking forward to meet several industries in Dubai. We are also open for any particular project that fits the image of the Middle East let alone things that need filming in my home country, Syria”.