Importance of Short Films

We are witnessing a digital revolution with millions of web users watching short films as they become the standard communication tool promoting values, culture and business ethics.

From music videos to politics, short films are the best choice to communicate ideology, vision, style and much more. What better way is there to do it than through the unlimited potential of visual storytelling? For a long time short films have been the underdog of the film industry but they are set to become a bigger deal than Hollywood movies themselves.

Here are a few reasons to why short films are so relevant today in digital communication, and also how they have a bigger potential audience than regular Hollywood releases.

1.  Short Films Are the Current Market’s Next Big Thing

There’s a monetization aspect behind short films that makes it more interesting for studios and even indie filmmakers to make them and this is not just from a promotional point of view. Why is YouTube investing $100+ million in premium content channels?  The growth is huge. People love short content. It’s likely that most whoever is reading this article would have watched at least 2 short videos in the last 24 hours. With the growth of video ads, and an online audience of hundreds of millions, investing money in a viral short film could bring huge returns. Also,  short film on YouTube for example, can be up there for years. It has a timeless value if done properly and it’s just very exciting to see its potential, which is still just at the beginning of the growth phase.

If a short filmmaker has a really engaging short project, and a good team of people behind it (marketing included) should talent agents shut the door on them? It’s short filmmakers who are the future of this industry. There’s a huge audience online waiting to see short films. I can only see these collaborations as a win-win. It is true making money directly off short films has never been the aim of the format, but now there’s a real opportunity to do so, and without selling out. Ads combined with product placement, viral concepts, and comedy can generate huge returns, build massive audiences and provide stars with an increase in viewership for everything they do.

2. Short Films When It Comes to Politics & Culture

In a political climate, short films are the best propaganda tools of this generation. The viral nature and amplification effect of the web has enlarged and grown the influence of these short films and there is more to come. From Governments to NGOs, all organizations are turning to the format to speak their ideas and inform their followers.

the power of short films not only builds movements (as we can see in the world today), but it connects people to each other. It’s an emotional tool that people can become part of, not just in the online space. Once your message is out there, and it’s engaging, people can become aligned with your values for years, and it creates new possibilities and new collaborations.

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3. Everybody Loves Storytelling

Storytelling is at a premium when it comes to shorts. Naturally, with less run-time to work with the writers and directors of shorts must approach their stories with extreme earnest. There is no less of a prerequisite to develop characters, create emotional moods, and (usually) adhere to the “five step” story model (exposition, rising action, climax, falling action, resolution). This might seem like a near impossible task to accomplish in 10 minutes, yet a great short film rarely feels rushed. The recent middle east is a booming zone for a lot of creative short films.

4. Short Films Give More Freedom in Creativity

One of the biggest reasons we make shorts is the creative freedom. To make a feature, no matter what size, is to make a product… even a small one. You’ll need distribution, you’ll need finishing funds, it’s a larger endeavor so you will rely on more people and so you will need to promise them return. To make a short is to rely only on your instincts, you have the freedom to listen to yourself fully, knowing that your choices and your ideas are yours to sink or swim by. You rely on no one, you need no one, no one can ever control you. You make it and you put it online and that is the entire experience, that is so necessary, it’s so important. To be able to be creative without ever having to think of your benefactors; the people you will owe something to.

I hope with this information you can discover a positive way to use short films in your daily lives. There are so many good things about short films that can be written to the point where we could write another book on this topic. Yet the most important part that short films can do is spreading ideas and opinions to stimulate the world to react and learn from its own events.